Aqualuma shifts focus to distributors to improve service to US customers
QUEENSLAND, AUSTRALIA – Underwater lighting manufacturer Aqualuma is moving away from a reliance on mass retailers to market its products in the US. Instead, the Australia-based company is strengthening relationships with distributors, including new master US distributor CWR and in California, Western Marine Marketing (WMM). “Mass retailers, like West Marine, certainly play an important role [...]